YouTube is an extremely common term for us in the recent times. With the increasing use of smartphones and ease of availability of internet, YouTube has become even more popular among the users. The YouTube app in the smartphones has made the access to YouTube much easier. Now, from the point of view of the channel or video owners on YouTube, it becomes extremely important as to how they bring a good volume of traffic to their channels. This is the exact situation where YouTube SEO comes to the rescue of the users. Good and effective YouTube channel optimization would necessarily make sure that the channel gets a good volume of traffic so that the number of viewers, as well as subscribers, steadily increase. Now, to make it easier and convenient for the YouTube channel or video owners, here we have listed a few important YouTube SEO tips and tricks for them to follow in order to get a good volume of traffic to their channels.

Keyword Research for YouTube

YouTube search engine optimization begins with the researching of the keywords for the videos. This is one of the most important steps in YouTube SEO. The first thing to do in this regard is to generate a list of potential keywords for YouTube videos so that they are an appropriate match. Once you are done with finding the most suitable keywords for the videos, it is essential to optimize those in the best possible manner so as to increase the volume of traffic to the video to a great extent. Thus, it can be very clearly understood as to how important is YouTube keyword research.

Renaming the Video File with the Targeted Keyword

After you are done with finding out the targeted keyword, it is extremely important to rename the video file with that targeted keyword. At the time of optimizing a written content, an SEO tool is used for first identifying the keywords. In a similar manner, making use of the effective YouTube SEO tools to identify the keywords at the beginning. Now, with a keyword identified, the first place it is essential to put it in the video file before uploading the same to YouTube. YouTube cannot actually watch the video to check how relevant it is to the target keyword but the YouTube search engine can read the video's file name and all the code that comes with it at the time when it is uploaded. This is exactly the reason why it is so important to rename the video file with the targeted keyword so that becomes quite easier to find out. This, in turn, is helpfully bringing a good volume of traffic to the YouTube video.

Insertion of Keyword in the Video Title Should be Naturally Done

At the time when we search for YouTube videos, one of the first things that our eyes are drawn to is the title. This is exactly what many times determine whether the viewers will click to watch the video or not. Thus, it is to be made sure that the title so users should not only be compelling but also be perfectly clear as well as concise. This plays a major role in the attraction of the attention of the viewers to a great extent. Although your keyword plays a very big role in the title of the video, it also helps to see if the title closely matches what the viewers are exactly searching for. A number of researches have revealed that YouTube videos with an exact keyword match in the title have a slight advantage over those that do not. Thus, the natural insertion of the keyword is very effective for SEO for the YouTube channel.

Read More - All you need to know about voice search SEO

Optimizing the Description of the Video

YouTube video optimization for the video’s description, in particular, is of immense importance. But at this point in time, it is important for the YouTube channel or video owners to know that the official character limit of YouTube video description by Google is 1000. It is quite right to use that space for writing the description of the video, but it is also to be kept in mind that the viewers have come to watch videos on YouTube and not read an essay. So, if you write a longer description, it is essential to remember that YouTube only displays the first three lines which amount to about 100 characters and then it displays the “show more” option for viewing the full description of the video. Therefore, it is recommended that front-loading the description should necessarily have the most important information along with the CTAs or crucial links. Moreover, YouTube optimization should not be neglected at any cost for getting the desired results within a short span of time.

Tagging the Video with Other Popular Related Keywords

All of the channel owners of YouTube should keep on mind to use tags to let the viewers know what exactly is the video all about. But at the same time, it is also to keep in mind that, it is not just informing the viewers but also informing YouTube itself. Thus, it would necessarily be a very good idea to use tags to the videos with other popular keywords that are related to the video. This plays a vital role in letting the viewers understand the content as well as the context of the video. Thus, associating your YouTube video with other similar videos plays a crucial role in the broadening of the reach of the content thereby an important YouTube SEO 2020 trick to follow.

Proper Categorization of the Video

Another of the important trick for YouTube SEO optimization is the proper categorization of the video. The choice of a category is another effective way to group the video with similar other video contents on YouTube. This plays a vital role in winding up in the different playlists thereby allowing the video to gain a lot of exposure to more viewers.

So, now it can be quite clearly understood as to how to effectively conduct YouTube video SEO for bringing in a good volume of traffic to YouTube video channels. 

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